跨文化传播视角下运河品牌的国际传播路径——以世界运河历史文化城市扬州为例

International Communication Path of Canal Brands from the Perspective of Cross-Cultural Communication — A Case Study of Yangzhou, a World Historic and Cultural City of Canals

王佳凝

Wang Jianing

摘要：江苏省的扬州市是中国大运河的原点城市，是世界运河之都。在全球化背景下，运河文化作为连接不同文明、促进国际理解的重要桥梁的角色，展现了在讲好中国故事、促进世界运河文明交流互鉴中的独特作用。以扬州为例，众多具有文化与政策导向的策略致力于利用运河作为交流的媒介，推动不同文化的相互借鉴与学习，增强运河文化的国际影响力，促进中外文化的交流与融合，共同探讨构建人类命运共同体。

Abstract: Yangzhou City in Jiangsu Province is the origin city of the Grand Canal of China and a world capital of canals. In the context of globalization, canal culture, as an important bridge connecting different civilizations and promoting international understanding, has demonstrated its unique role in telling Chinese stories well and facilitating the exchange and mutual learning of world canal civilizations. Taking Yangzhou as an example, many culturally and policy-oriented strategies are committed to using canals as a medium for communication, promoting mutual learning among different cultures, enhancing the international influence of canal culture, facilitating the exchange and integration of Chinese and foreign cultures, and jointly exploring the building of a community with a shared future for mankind.

关键词：跨文化传播;世界运河历史文化城市合作组织;运河文化;人类命运共同体

Keywords: cross-cultural communication; World Historic and Cultural Canal Cities Cooperation Organization; canal culture; community with a shared future for mankind

来源：中国知网

https://i.cnki.net/

发表时间：2025年7月14日

检索：刘子若

翻译：詹晨昊

一审：王一帆 黎明优

二审：彭莉

三审：罗玲娟

上传发布：姜浩