Research on Tourism Guide System of Beijing-Hangzhou Grand Canal (Tianjin Section)

Wenjing Zhang, Lin Lu, Yawen Zhang

京杭大运河（天津段）旅游导览系统研究

张文静，卢琳，张雅文

Abstract：This article mainly studies the tourism visual system of the Tianjin City section of the Beijing-Hangzhou Grand Canal. It first introduces the concept of a visual system, which aims to provide information guidance for tourists, assist with visual symbols, and is an essential component of the modern urban environment. The visual system plays a crucial role in people's daily lives by facilitating guidance, communication, and other functions. It is a form of visual communication design. Analyze the history and culture of the Tianjin section, summarize the landscape characteristics of the canal area, extract the traditional elements of the canal culture, and apply these elements to the tourism guide system of the Tian-jin section of the Beijing-Hangzhou Grand Canal. In the Tianjin tourism guide for the Beijing-Hangzhou Grand Canal section, there is a more systematic specification for shaping cultural images, space nodes, and material textures. This enhances identification and highlights the characteristic Tianjin artistry. It aims to promote the dissemination of Tianjin canal culture, boost Tianjin tourism devel-opment, and contribute to the economic construction of Tianjin.

摘要：本文主要研究京杭大运河天津段的旅游视觉系统。首先介绍了视觉系统的概念，其旨在为游客提供信息指引，借助视觉符号发挥作用，是现代城市环境的重要组成部分。视觉系统通过实现指引、沟通等功能，在人们的日常生活中扮演着关键角色，属于视觉传达设计的一种形式。本文分析了天津段的历史文化，总结了运河区域的景观特征，提炼出运河文化的传统元素，并将这些元素应用于京杭大运河天津段的旅游导览系统中。就京杭大运河天津段的旅游导览而言，这对文化形象塑造、空间节点及材质纹理制定了更为系统的规范。不仅增强了识别性，还凸显了具有天津特色的艺术性。本研究旨在促进天津运河文化的传播，推动天津旅游业发展，并为天津的经济建设贡献力量。

Key Words：The Beijing-Hangzhou Grand Canal; tourism; guide system; canal culture

关键词：京杭大运河；旅游；导览系统；运河文化

来源：中国知网

http://www.cnki.net/

发布时间：2024年7月23日

Date：July 23, 2024

检索：刘子若

翻译：詹晨昊

一审：王一帆 黎明优

二审：彭莉

三审：罗玲娟

上传发布：姜浩